The Volkswagen Research & Development team entrusted us with uncovering the actual needs and expectations of users when it comes to AI integration in their daily mobility life.
In this project, I had the privilege of leading a team of 3 talented individuals, fostering a collaborative and optimistic environment with a shared vision focused on user-centered design and efficient workflows. Based on comprehensive research, we developed three conceptual iterations, each of which was implemented in a prototype to assess the level of companionship the AI assistant could provide.
Note that this project is confidential and not published. All images are publicly available placeholders. For further details, feel free to reach out.
2024 - 9 months, for Volkswagen Research & Development.
My roles included Project Lead, SCRUM Master, UX Design, UX Research
Established a strong foundation for collaboration across four independent VW departments, fostering a unified vision for the project.
Designed three concept iterations focused on mobility AI assistants, aligning with strategic goals, business opportunities and technical limitations.
Conducted qualitative user testing to validate and refine user needs related to AI assistants.
Delivered a well-received final presentation, securing budget approval for the project's next phase.